Tim McNamara

Strategic Brand Marketing Executive

Tim McNamara is an innovative and strategic marketing leader with a solid 20-year track record of successfully growing businesses. He possesses a General Manager approach to brand marketing and new product development, backed by full P&L ownership, extensive strategic planning, and a profound understanding of innovation and business development.

His expertise spans a wide array of areas in the marketing domain including Brand Strategy & Positioning, Advertising / Media Planning, Consumer Research, Digital & Social Media, B2B, Sales & Lead Generation, B2C, Retail & E-Commerce (DTC), Product & Business Development, Stage & Gate Process, Contract Negotiation, Global Partnerships & JDA's, Sponsorship & Licensing, Strategic Marketing Plans, Pricing & Trade Strategy, Sales & Presentation, Data Analytics, P&L & Budget Management, Customer Service, and Cross-Functional Leadership.

Tim McNamara holds a Master of Business Administration (M.B.A.) degree with a concentration in Marketing & General Management from Franklin University. He also pursued a BA in Psychology & Business at Indiana University Bloomington.

Over the course of his career, Tim has held key positions in renowned organizations such as Perio, Inc. (Barbasol Brands) as VP of Marketing, American Green Ventures (SpillFix Brand) as Executive Vice President of Market Development, and has been the Founder & Principal at TruNorth Consulting, LLC. He has also showcased his marketing prowess at The Scotts Miracle-Gro Company in various roles including Director of Marketing for Roundup, Miracle-Gro, and Marketing Innovation & New Business Development, among others. Tim has also worked as a Brand Manager, Sr. Brand Manager, Assistant Brand Manager, Program Manager, Territory Sales Manager, and Sales Representative across different divisions within The Scotts Miracle-Gro Company.

Tim McNamara's multifaceted career journey reflects his proficiency in strategic marketing, brand development, business growth, and leadership across diverse industries and roles, making him a seasoned professional with a wealth of experience.