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Stu Seltzer
Expert in Brand Licensing and Strategic Alliances
Stu Seltzer is a seasoned professional specializing in licensing, partnership marketing, and strategic alliances. With a rich history managing licensing at Yves Saint Laurent of America and DC Comics under Warner Bros, Stu has honed his skills as a negotiator and industry expert. He has worked with renowned clients like Unilever, Scotts Miracle-Gro, and the American Red Cross, showcasing his prowess in analyzing, crafting, and securing partnerships. Stu's firm assists companies in identifying and securing brands for expansion, such as securing the Vera Wang brand for FTD Flowers, and extending their brands into new ventures, like licensing out Scotts Miracle-Gro. His educational background includes an MBA in Marketing/Management from Columbia Business School, a BS in Accounting from Lehigh University, and participation in the Wexner Heritage Program. Stu has held various roles at prestigious organizations, including serving as an Adjunct Professor at New York University, President of The Seltzer Licensing Group, Principal at Luminant Worldwide, Licensed Product Manager at DC Comics, Director of Licensing at Yves Saint Laurent, and as a Staff Accountant at Arthur Andersen & Co.