James Lee

James Lee is the Managing Director at Webber Marketing, a position he has held since 2010. Based in Charlotte, North Carolina, he has over 18 years of experience in the marketing sector, focusing on sports and entertainment marketing, brand activation strategies, and consumer research for various industries.12

Professional Background

• Webber Marketing (2010 - Present)

  • Specializes in customized experiential marketing, digital assets, social media planning, and public relations.
  • Responsible for developing sponsorship activation platforms and driving revenue growth for sports and entertainment clients.

• Coca-Cola Bottling Co. Consolidated (2006 - 2010)

  • Served as Director of Marketing, overseeing all marketing assets and creating successful business plans.

• Unilever (2004 - 2006)

  • Worked as Customer Marketing Manager for the Western U.S., focusing on major retailers like Kroger and HEB.

• The Scotts Miracle-Gro Company (2000 - 2002)

  • Held the position of Brand Manager, where he significantly grew the soil portfolio.

• MillerCoors (1997 - 2000)

  • Started as Associate Marketing Manager, developing marketing strategies for the Great Lakes market.1

Skills and Achievements

James Lee is recognized for his innovative approach to marketing, particularly in engaging young adult consumers through grassroots campaigns and partnerships with universities. His extensive experience includes managing marketing asset portfolios and creating sponsorship platforms that deliver measurable returns on investment.12