Tiffany Romero

Tiffany Romero is a prominent figure in the influencer marketing space, serving as the President of Influencer Management and a Partner at Sway Group. She has been with Sway Group since January 2014, where she plays a crucial role in connecting brands with influencers, leveraging her extensive experience in social media and influencer relations.12

Background and Career

Romero began her career in blogging in 2008 with her personal blog, which led to the creation of The SITS Girls, a community designed to support and empower bloggers. This initiative has grown into a significant network, now known as Massive Sway, comprising over 80,000 influencers. The core mission of The SITS Girls is encapsulated in the phrase "The Secret to Success is Support," which emphasizes community and collaboration among bloggers.134

Role at Sway Group

At Sway Group, Tiffany is instrumental in managing influencer campaigns and ensuring that both brands and influencers achieve their goals. Her work involves not only attracting top talent but also providing strategic guidance on influencer marketing best practices. Under her leadership, Sway Group has established itself as a leading agency in the influencer marketing industry, focusing on creating authentic connections between brands and their audiences.145

Speaking Engagements and Advocacy

In addition to her role at Sway Group, Tiffany is an advocate for creators and frequently speaks at conferences and events. She shares insights on building successful online communities and navigating the complexities of influencer marketing. Her workshops often focus on scaling businesses while maintaining personal well-being.267

Overall, Tiffany Romero's contributions to the field of influencer marketing are marked by her dedication to fostering supportive communities among creators and her strategic approach to brand partnerships.