Tess van Zwol

Tess van Zwol is a dedicated Senior Marketing executive with a proven track record in leading successful marketing campaigns. With a rich background in culture and music marketing, she has held key positions at renowned companies like Red Bull and Sony Music Entertainment. Currently serving as the Head of Local Marketing at Sony Music, Tess is responsible for driving consumer-facing initiatives and unique collaborations for local artists. During her 18-year tenure at Red Bull in the Netherlands, she spearheaded the Culture Marketing division, developing the Red Bull Music brand through innovative events, artist partnerships, and strategic programs. Her expertise spans music marketing, entertainment/experience marketing, consumer marketing, team leadership, partner engagement, project management, and business planning. Having established Red Bull's Culture & Music Marketing program in the Netherlands and led initiatives like Red Bull Music Academy, Tess has a deep understanding of the music industry and a passion for nurturing talent and ideas within the music scene.