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    Terry Flaherty

    Vice President, Principal Analyst. Demand Services at Forrester

    Terry Flaherty is a seasoned professional currently serving as a senior research director at Forrester Research under the SiriusDecisions Product Line. With a strong commitment to assisting clients in surpassing their revenue objectives through impactful demand generation strategies, Terry specializes in enhancing lead management and demand creation processes by implementing and fine-tuning the Demand Waterfall framework. Boasting a rich educational background that includes a Bachelor's degree from Penn State University and a Master of Science in Industrial Engineering from Louisiana State University, Terry's expertise is truly extensive.