Kerry Cunningham

Kerry Cunningham is a prominent B2B marketing research and thought leadership professional currently serving as the Head of Research and Thought Leadership at 6sense.12 He has an extensive background in B2B marketing and demand generation, with over 25 years of experience spanning multiple industries.45

Professional Background

Key Professional Roles::

• Head of Research and Thought Leadership at 6sense (August 2021 - Present)2
• Vice President, Principal Analyst at Forrester (January 2019 - August 2021)2
• Senior Research Director at SiriusDecisions (January 2016 - December 2018)2

Notable Contributions

Cunningham is known for his significant contributions to B2B marketing research, including:

• Co-author of the Forrester SiriusDecisions Demand Unit Waterfall
• Developer of the B2B Revenue Waterfall
• Four-time SiriusDecisions/Forrester B2B Summit mainstage presenter2

Research Focus

His current work at 6sense focuses on:

• B2B marketing and selling research
• Exploring buyer behavior and engagement patterns
• Analyzing the buying journey and first contact dynamics13

Cunningham holds a Master of Science Degree in Industrial-Organizational Psychology and has a background in research that includes work on multi-million dollar research projects funded by the U.S. Department of Defense.2