Terica Walton

Terica Walton is a seasoned professional in the fashion, beauty, and lifestyle industries, focusing on art direction and graphic design for 360 campaigns. With a background in Design & Management from Parsons School of Design - The New School, Terica has honed her skills to create compelling visual strategies. She has a wealth of experience in developing digital and social brand experiences.

Terica Walton is the Founder and Creative Director of The—Wal, where she brings her expertise to the forefront. Prior to this role, she served as the Creative Director at Urban Skin Rx and held various positions at Shiseido Americas Corporation, including Creative Director at JWALK, Senior Art Director, and Digital Art Director. Her professional journey also includes roles at prestigious brands like Saks Fifth Avenue, Coach, Michael Kors, and Starfish Brand Experience Design.

Terica Walton has a proven track record of translating brand visions into impactful visuals, making her a sought-after professional in the industry. Her in-depth knowledge of art direction and graphic design, coupled with her strategic mindset, sets her apart in crafting innovative campaigns.