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Sung Yoo
Creative Director
Sung Yoo is the founder and Creative Director of Big Little Universe, a children's brand that focuses on minimalistic design for multi-purpose toys and products.1 She earned her Bachelor of Fine Arts degree in Communication and Media Studies from Parsons School of Design, graduating with a 3.8 GPA.2
Professional Experience
Sung Yoo has an extensive background in design, with experience spanning various industries:
Big Little Universe:
- Founded the company in March 2021
- Serves as Creative Director
- The brand aims to inspire curiosity in children through carefully curated toys and companion content2
Previous Roles:
- Creative Director at Sung Yoo Design (2012-2023)
- Design Director at Cubcoats (2019-2020)
- Senior Interior Designer at UHURU DESIGN (2013-2015)
- Web Design Director at Scoop NYC (2012-2013)
- Senior Graphic Designer at Victoria's Secret (2009-2011)
- Packaging Designer at Matrix Professional Haircare & Color and L'Oreal (2006-2010)
Expertise and Clientele
Sung Yoo's design expertise covers various areas:
- Branding
- Packaging design
- Custom design and build
- Store design
Her impressive client list includes:
- Birchbox
- Dermalogica
- Glow Recipe
- L'Oreal Paris
- Victoria's Secret
- Target2
Personal Background
Sung Yoo is bilingual, with native or bilingual proficiency in English and full professional proficiency in Korean.2 Her minimalist lifestyle, including living in a tiny house, inspired the values and launch of Big Little Universe.3
To stay updated on Sung Yoo's work and Big Little Universe, you can follow her on Instagram (@biglittleuniverse and @sungsation) and TikTok (@biglittleuniverse_co).1
