Tanya Rofman is an experienced product manager with a passion for delivering exceptional products by turning complex technology into intuitive and straightforward solutions. She has a deep understanding of the full product lifecycle and is always goal-oriented, creative, and initiative-taking. Tanya believes in making data-driven decisions backed by research and user feedback and testing all assumptions before setting specific KPIs and goals. She has experience working in startups, B2C, B2B2C, and competencies in product strategy, product management, project management, market research, UX design, wireframing, usability testing, user testing, A/B testing, QA, web, mobile, and Agile and Scrum methodologies. Tanya has a degree in Economics and Management from The Academic College of Tel-Aviv, Yaffo, and completed Professional Product Manager training at PMsphere - Leading Products to Success. She has worked as a Senior Product Manager at OpenWeb, Product Manager at Tabookey, Product Manager - Kin Blockchain Team (Kik's Subsidiary) and Product Project Manager - Kik Interactive Israel at Kin Ecosystem, Software QA Manager in Rounds (Acquired by Kik Interactive) at Kin Ecosystem, QA Engineer and Project Lead at Polycom, Credit Analyst - Team Leader at Coface, and Data Protection System Operators - Telecommunication Division at IDF - Israel Defence Forces.