Craig Sullivan

Craig Sullivan is a highly experienced professional in the field of user experience (UX), conversion optimization, and analytics. As the Optimiser in Chief at Optimal Visit from January 2013 to June 2016, he focused on helping companies increase conversion rates and improve the user experience of their multi-channel and multi-platform businesses.1

Career Highlights

Expertise and Impact:: Craig has over 20 years of experience in User Centred Design, UX Research, and Analytics.1 During his time at Optimal Visit, he claims to have driven over 400 million in additional revenue for the companies he assisted. His work involved leading Conversion Optimisation, UX strategy, and Analytics programmes for global brands across 19 languages and 33 countries.1

Speaking Engagements:: Sullivan has been a speaker at various industry events, including Econsultancy, Conversion Conference, eMetrics, Etail, Drapers, and Internet World. He is also active on Twitter under the handle @OptimiseOrDie, where he shares useful material related to his field.1

Previous Roles:: Before Optimal Visit, Craig held several notable positions:

1. Group Customer Experience Manager at Belron International Ltd. (April 2009 - April 2012)
2. Product Manager - Digital and Usability at Lovefilm International (June 2004 - August 2008)
3. Usability and E-Commerce consultant at John Lewis Partnership (June 1997 - July 2003)1

Skills and Expertise

Craig Sullivan's areas of expertise include:

• Customer experience
• Conversion rate optimisation
• A/B and Multivariate testing
• Search marketing
• Group analytics platforms
• Agile methodologies
• User Centred Design and UX research
• Product Management1

Throughout his career, Craig has demonstrated a strong focus on improving customer experience, optimizing conversion rates, and leveraging data-driven insights to drive business growth across various industries and platforms.