Craig Sullivan is a highly experienced User Experience (UX) champion with a vast expertise gained from collaborating with prominent high street retailers and top brands. With a strong foundation in UX, usability testing, user-centered design, online marketing, customer insight, web analytics, and multivariate testing, Craig has amassed an impressive skill set over the years.

With 12 years dedicated to usability and user experience, 7 years focused on A/B and multivariate testing, and 6 years specializing in site optimization resulting in over a 30 million revenue increase, Craig brings a wealth of knowledge to the table. His extensive experience also includes 4 years of managing international site optimization programs, 16 years of leading project and product teams, and 12 years of hands-on technical web analytics.

Craig is a conversion optimization specialist with deep-rooted expertise in customer insight research. He excels in video on demand and integrated video solutions, along with adept skills in contract negotiation, SLA development, and KPI management. As a respected Startup Advisor and Mentor, Craig is dedicated to fostering improvements in consumer-facing experiences and advocating for the significance of user experience.

During his tenure at Belron, Craig played a pivotal role in enhancing worldwide online conversion rates by over 40% in under two years, employing agile methodologies, optimization strategies, and user research to deliver tangible benefits to both consumers and the business's bottom line. Craig's passion for UX techniques and web analytics is evident through his contributions to reputable publications, industry events, and expert panels. He is a regular writer for Econsultancy, sharing insights on user experience and mobile strategy.

Craig's specialties include User Experience, User-centered design, Usability testing, Web analytics, customer insight and research, A/B and multivariate testing, conversion rate optimization, page and funnel optimization, streamed and downloadable video solutions, project and program management, customer self-service contact deflection, competitive benchmarking, information architecture, and search analytics. Craig's educational background includes studies at Boclair Academy and Stranraer Academy, highlighting his commitment to continuous learning and professional development.

In terms of professional work experience, Craig has held key positions such as the Optimiser in Chief at Optimal Visit, Group eBusiness Manager at Belron International Ltd., Group Customer Experience Manager at Belron International Ltd., and various roles focusing on UX and conversion optimization at different companies including Lovefilm International, Usability by design, John Lewis Partnership, and Price Waterhouse Coopers.

Evidently, Craig Sullivan's extensive experience, proven track record in driving digital transformations, and commitment to enhancing user experiences make him a highly sought-after expert in the field of User Experience and Conversion Optimization.