Steve Zaroff

Steve Zaroff is a seasoned advertising and strategy executive with extensive experience in leadership roles at major agencies. He is currently the Chief Strategy Officer at Uncommon Creative Studio New York, a position he assumed in November 2024.2

Prior to this, Zaroff was the founder and president of Other Strategy, a creative provocation agency he established after 24 years in strategy leadership roles at various creative, digital, and innovation agencies.14 Other Strategy aimed to help brands and agencies navigate change and disruption by bringing in fresh perspectives and ideas.

Zaroff's career highlights include:

• Chief Strategy Officer at Johannes Leonardo (2021-2024)45
• Founder and President of Other Strategy (2019-2021)5
• Chief Strategy Officer at McCann, Ogilvy, and Sapient1

Known for his expertise in connecting creative activity to business results, Zaroff is described as a whole-brand leader with a talent for helping brands navigate major inflection points and disruptions.3 His approach emphasizes embracing change as an opportunity for growth and innovation rather than viewing it as a crisis to overcome.1

Throughout his career, Zaroff has demonstrated a passion for challenging category conventions, asking different questions, and fostering collaborations that lead to fresh ideas and innovative solutions.1 His LinkedIn profile can be found under the username steve-zaroff-44a64513.3