Smita Peri

Smita Peri is a highly experienced consumer marketing professional currently serving as the Consumer Marketing Lead for Velsipity at Pfizer.13 With over 15 years of experience in the consumer-packaged goods and healthcare industries, she has established herself as a strategic and passionate brand builder.1

Professional Background

Smita's expertise lies in high-impact consumer marketing and innovation leadership. Her career has been marked by significant contributions in:

• Strategic Marketing: Developing and implementing consumer-focused marketing strategies
• Brand Building: Creating and nurturing strong brand identities
• Innovation: Driving innovative approaches in marketing and product development

Current Role

As the Consumer Marketing Lead for Velsipity at Pfizer, Smita is responsible for:

• Leading consumer marketing initiatives for Velsipity, a Pfizer product
• Developing and executing marketing strategies to reach and engage target consumers
• Leveraging her extensive experience in CPG and healthcare sectors to drive brand growth

Expertise and Initiatives

Smita has demonstrated her expertise in various areas, including:

• Ulcerative Colitis Awareness: She has been involved in initiatives related to Ulcerative Colitis (UC), participating in events such as World IBD Day to raise awareness and provide support to patients.2
• Corporate Social Responsibility: Smita has shown interest in corporate partnerships that contribute to meeting the needs of children during holiday seasons.5

Professional Network

Smita is well-connected in the pharmaceutical and marketing industries, collaborating with colleagues on various projects and initiatives.4 Her LinkedIn profile serves as a platform for sharing industry insights and professional achievements.

Smita Peri's LinkedIn username is indeed smita-peri, as mentioned in the query.1 Her profile reflects her role as a key player in consumer marketing within the pharmaceutical industry, particularly at Pfizer.