Stephen Borders

Stephen Borders is an analytics and consulting expert with over 15 years of experience in marketing, retail sales, consumer goods, and quick service restaurants. He possesses a wide range of skills, including marketing mix and sales response modeling, machine learning, forecasting, customer segmentation & propensity, data mining, custom analytic platform engineering, business and executive consulting. With a passion for developing custom analytic platforms to support global scale of advanced analytics on big data, Borders is highly skilled in directing analytic teams, promoting integration, and the application of these techniques to guide informed decision-making among B and C level executives.

Borders has a comprehensive educational background, having studied at DePaul University for an M.A. in Experimental Psychology, Master of Science (M.S.) in Computer Science, and ABD in Experimental Psychology. He also holds a Bachelor of Arts (B.A.) in Psychology from Transylvania University.

During his career, Borders has held significant roles at some of the most prominent companies in the industry. Notably, he worked as the Director of Consulting Services at Nielsen Marketing Analytics and served as the Demand Planning Team Lead at HAVI Global Solutions. Currently, he is a member of the Customer and Marketing Analytics team at Apple, where he provides innovative analytic solutions.