Peter Niessen

Peter Niessen is an accomplished executive with over 25 years of experience, predominantly in data science, digital marketing, and product development. He has a strong background working with renowned companies such as American Express and Publicis Groupe, as well as experience in management consulting with A.T. Kearney. Peter holds an MBA from The Wharton School, University of Pennsylvania, and has deep expertise in financial services strategy, customer insights, Big Data, and marketing innovation. His leadership skills are evident by orchestrating teams of up to 25 full-time employees.

Peter excels as a B2B relationship manager, adept at nurturing and expanding long-term relationships with high-level executives in various industries like retail, restaurant, supermarket, telecom, and insurance. His current position involves spearheading a $60 million marketing and insights consulting practice for a Fortune 500 company. Peter's proficiencies span across business development, analytics, customer insights, CRM, Big Data, machine learning, customer segmentation, and both digital and traditional marketing. He is also well-versed in product development, strategy formulation, payments innovation, and marketing and management consulting.