Syed Atif Umar

Syed Atif Umar is currently the Senior Vice President and Chief Data Science & Analytics Officer at Nykaa, a leading Indian e-commerce platform. He assumed this role in September 2023, where he oversees all data-related initiatives, including Business Intelligence (BI), Analytics, and Data Science across Nykaa's various segments such as Nykaa Fashion and Nykaa Man.1

Professional Background

Syed Atif Umar has over 16 years of experience in analytics and business strategy. Before joining Nykaa, he held significant positions at Flipkart, where he served as Senior Director of Analytics from September 2019 to September 2023. In this role, he was responsible for business analytics, planning, and competitive intelligence, contributing to Flipkart's growth and profitability strategies.1

Prior to his tenure at Flipkart, he worked at Citigroup, where he was involved in decision management and analytics, leading various initiatives in data science and analytic solutions across multiple markets. His career began as a software engineer at Tech Mahindra, focusing on application software development.1

Education

Umar holds a Bachelor of Technology (B.Tech.) in Electrical Engineering from Aligarh Muslim University and an MBA in Finance from the same institution. His educational background complements his extensive professional experience in analytics and data science.1

Expertise

His areas of expertise include:

• Banking and Financial Services
• Data Science, including Big Data and Machine Learning
• Consulting and Solution Deployment
• People Management and Team Development.1

Umar is recognized as a thought leader in data science, frequently participating in seminars and conferences to share insights on analytics and its applications in various industries.1