Stephanie Lensing

Stephanie Lensing is a Brand Experience Manager at General Mills, where she oversees iconic snack brands including Gushers, Fruit by the Foot, Fruit Roll-Ups, and Chex Mix. She has been actively involved in innovative marketing campaigns aimed at engaging younger audiences, particularly Gen Z.

Professional Background

• Current Role: As Brand Experience Manager, Lensing has spearheaded campaigns that emphasize the unique attributes of products. For instance, she recently launched a campaign for Fruit by the Foot that highlights its lengthy eating time through humorous ads designed to resonate with teenage consumers.1
• Previous Experience: Lensing has also worked on other General Mills brands, such as Betty Crocker, where she focused on projects that connect culinary skills with educational initiatives.3

Key Contributions

• Marketing Strategy: Lensing's approach combines relatable humor with strategic marketing, as seen in her work on the "Unwind Longer" campaign for Fruit by the Foot, which aims to boost brand visibility after a long hiatus from advertising.1
• Consumer Engagement: She has noted increasing competition in the snack category and has responded by enhancing distribution and marketing efforts to meet consumer demand.1

Lensing's expertise in brand management and experience in launching creative campaigns make her a significant figure within General Mills' marketing team. Her LinkedIn profile further showcases her professional journey and achievements in the field.24