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Laura Gorder
Strategy Director at Deutsch LA
Laura Gorder is a strategic leader with over a decade of brand and social expertise, having worked with renowned brands like Discover, Gatorade, DIRECTV Stream, Fisher Price, BEHR, Blue Diamond, Freschetta, Toyota, Google, Target, and Intuit among others.
Her skills encompass a wide range of areas including brand purpose & positioning, creative briefs, research & testing, culture & consumer insights, campaign development, social & fandom strategy, influencer strategy, social reporting, social media management, community management, and campaign effectiveness.
Laura finds joy in travel, the beach, noodles, live music, yoga, nature, cheese, pop culture, learning, and wine.
She holds a background in Brand Management from Marketing Week Mini MBA with Mark Ritson, Communications and Journalism, Advertising & Public Relations from the University of St. Thomas, and Marketing Management from both the University of St. Thomas - Opus College of Business and Birkbeck, University of London.
Laura has held various roles in different organizations, including Strategy Director at Deutsch LA, Associate Strategy Director at TBWA\Chiat\Day, Senior Strategist at both TBWA\Chiat\Day and Saatchi & Saatchi (We Are Saatchi), Strategist at Periscope, Associate Brand Strategist at Periscope, Account Manager at Periscope, Assistant Account Executive at Periscope, and intern roles at CCF, Duffy & Partners, d.trio marketing group, Whizz-Kidz, and Wedding Shoppe, Inc.