Shannan Cranbrook

Shannan Cranbrook is an experienced media strategist currently serving as Sr Manager for Media Strategy at General Mills.1 With over 20 years of experience in the industry, she has built a strong reputation for building brands across various sectors.

Career Highlights

Previous Experience:: Before joining General Mills, Shannan spent a significant portion of her career at Periscope. There, she led a team of more than 40 people and was responsible for overseeing media strategy for notable clients such as UnitedHealth Care, TCF Bank, and Great Clips.

Current Role:: In 2016, Shannan transitioned to General Mills, where she now focuses on driving growth through innovative media strategies and insights in the dynamic world of consumer packaged goods (CPG).

Education

Shannan holds a Bachelor of Science in Mass Communications from St. Cloud State University.

Skills and Expertise

Throughout her career, Shannan has demonstrated expertise in:

• Media strategy development
• Brand building
• Team leadership
• Client management

Industry Recognition

Shannan's expertise is well-regarded in the industry. She has been involved in high-level discussions and events, such as an insightful conversation hosted by the Association of National Advertisers about building and strengthening brand-agency partnerships.23

Personal Information

Shannan is 48 years old and resides in Minnesota.4 Her professional network on LinkedIn can be found under the username shannan-cranbrook-568a8311.1

Shannan Cranbrook's extensive experience and current role at a major company like General Mills underscore her significant contributions to the field of media strategy and brand development.