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Stephanie Chan
Marketing Strategy | SVP Marketing | Digital Marketing | Brand Marketing | B2C subscriptions and B2B SaaS
Stephanie Chan is a data-driven marketer with a strong background in building brands and driving growth for both B2C and B2B businesses.
She specializes in recurring revenue models, particularly in subscriptions, memberships, and SaaS, within technology and media companies.
Currently, Stephanie collaborates with organizations like SoundCloud to develop new growth strategies, implementing best practices, disciplined testing, and customer insights to achieve results.
In her previous role as Senior Vice President of Marketing at VTS, a late-stage real estate tech company, she played a pivotal role in achieving over 2X growth in ARR, launched a new office space marketplace, and spearheaded experiential events and content marketing for a hospitality tenant app.
Stephanie's experience at Ordergroove involved developing consumer programs and field training for Fortune 500 retailers and DTC brands, leveraging subscription and AI reordering technology in the retail sector.
During her time at Time Inc., Stephanie held various roles including owning the consumer P&L, leading InStyle to the number one market share, and negotiating multi-million dollar revenue partnership deals with major brands like Ulta and JC Penney.
As the CMO and Co-Founder of Please and Carrots, a startup focusing on toy and book memberships, Stephanie successfully navigated the NYC tech accelerator program, ERA, and gained recognition as a recommended gift in American Express Platinum and Centurion card programs.
Stephanie holds an MBA from the Kellogg School of Management at Northwestern University and a Bachelor of Commerce in Marketing and Finance from McGill University.
Outside of her professional endeavors, Stephanie serves on the Board of Goodwill NYNJ, a non-profit organization dedicated to sustainable retail and empowering individuals facing barriers to employment.