Stephanie Lin

Stephanie Lin is a seasoned marketing executive currently serving as the Chief Marketing Officer (CMO) at Empower, a high-growth financial technology company focused on solving access to affordable credit for everyday Americans.1

Professional Background

Career Highlights:

• CMO at Empower for three years and four months1
• Previously Vice President of Marketing at ipsy, where she was part of the executive leadership team1
• Helped ipsy close a Series B funding round of $100M with TPG and Sherpa in 20151
• Started her career as a Brand Management Intern at Burt's Bees and later worked at Old Navy as a Company Planning Manager1

Marketing Expertise

Stephanie has extensive experience in marketing initiatives including:

• CRM
• Loyalty and retention
• Member engagement
• Brand management
• Creative and editorial strategies12

Education and Achievements

Academic Credentials:

• MBA from Harvard Business School
• Degree in Economics from Stanford University1
• Member of Phi Beta Kappa
• Received the President's Award for Academic Excellence in 19981

Notable Achievements

Brand Development:

• Played a key role in developing cult brands like bareMinerals and ipsy2
• Known for leveraging digital community and content to scale businesses2

Current Role: At Empower, Stephanie has been instrumental in launching innovative features that help members:

• Get money instantly
• Save for the future
• Rewrite their financial story1

The company is backed by Sequoia Capital and has been recognized in Apple's "New Apps We Love" and Time's "Best Apps of the Year So Far".1