University of Massachusetts Amherst

The University of Freiburg

Head of Marketing  -  B2B Technology

Fooda

VP of Marketing

Senior Director Of Marketing

Launched Fooda’s Marketing department and built a rockstar team. Responsible for strategy, execution, and results throughout the company's major growth period since 2016. Goals and results related to both B2B Marketing and Consumer Growth.

Fooda is a growth stage marketplace technology company that connects employers and office buildings with thousands of local restaurants across the country.

Director of Marketing

(Acquired by Sitecore)

Launched, led, analyzed, and automated all content marketing initiatives. Created a highly differentiated message in a crowded space. Led SEM strategy and execution including relationship with PPC firm. Implemented and administered Marketing Automation Platform (Pardot). Worked closely with sales on positioning and messaging. Managed relationship with PR firm. Leveraged analytics across multiple platforms to deliver monthly KPI dashboard. During my tenure the company tripled client roster, doubled headcount, realized 400% YoY revenue growth, and secured $18M in series B funding from Battery Ventures.

Reflektion

Director of Content Marketing

Project based assignment to help the company launch its marketing department. Helped company plan marketing strategy for successful Series B investment pitch. Created and executed content marketing strategy. Launched inbound processes for qualifying, scoring, nurturing, and converting leads, working closely with sales. Launched and administered marketing automation platform (Hubspot). Trained and helped inbound sales reps adopt new workflows in Hubspot and Salesforce.

Ceros

Demand Generation | Marketing Communications Consultant

Led all Marketing activities with the objective of turning open an source software project into commercial CRM product with paying clients and thousands of users. Opened satellite office in Buenos Aires to grow product with limited budget. Found, hired, and led a diverse team of 12, which included software engineers, designers, sales, marketing, and remote support staff. Leveraged social media to find and nurture open source community influencers. Contributed heavily to the design of the software’s marketing components and was a strong proponent of Gamification as a differentiator in the market. Consistent achievement of double-digit quarterly traffic growth and ~25% increases in quarterly revenue.

Zurmo Inc.

Director of Marketing and Community Engagement

Bootstrapped all marketing initiatives while learning in the field as the professional services firm grew from zero to $1M in annual revenue. Implemented and executed inbound lead generation strategy. Managed SEM and PR. Qualified and nurtured leads, hosted weekly webinars, and collaborated with sales on discovery sessions with clients. Later helped pivot the company from a consulting services based business into a product company, through the Zurmo CRM spin off.

Stafford Romero McKay