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Joel Don

Director of Marketing and Communications at Mocana Corporation
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Joel Don is a seasoned marketing and communications professional with extensive experience in traditional and digital marketing, social media community management, content engineering, and search engine marketing. He has expertise in earned media outreach and public relations, as well as crisis communications. With a background as a writer and editor for computer technology magazines and newspapers, Don founded a successful technology-focused marketing and public relations agency. He has worked with a wide range of businesses, from global Fortune 500 technology companies to startups and major research universities.

Don's integrated approach to demand generation includes content marketing, SEO, smart public/media relations, website optimization, and social media outreach. His brand experience includes companies such as Mocana Corporation, Schneider Electric, Invensys, Wonderware, SimSci-Esscor, Triconex, j2 Global Communications, Gateway Computer, AST Computer, TriGem Korea, as well as UCLA, UC Irvine, and the International Society of Automation. Don holds a Master of Science degree in Technology Journalism and Marketing Communications from Northwestern University and a Bachelor of Science degree in Mass Communications & Literature, Biomedical Sub-Focus from the University of California, San Diego.

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