Srinivasan Mohan

Marketing Analytics, Product Marketing, Analytics Manager, Project Management, Client Servicing and Consulting

Srinivasan Mohan is an accomplished professional with an MBA in Marketing and over 7 years of experience. With a background in Information Technology, Srinivasan currently serves as a Marketing Analytics Manager at Kantar Analytics in Bangalore. In this role, he handles various facets such as Product Pricing, Distribution, Media investments, Promotions, New Launch feasibility, ROI optimization, product assortment mix, brand portfolio optimization, and demand planning for a leading FMCG brand. He excels in dealing with competitive activities, demand penetration, and guiding global strategies.

Additionally, Srinivasan spearheads Digital projects, focusing on optimizing TV-Digital investments, analyzing business metrics, and providing insights for future digital endeavors across regions and categories. His role as an Analytics Manager involves client management and project supervision, where he works on delivering valuable meta insights and overseeing project execution with a team of expert analysts. Leveraging ML techniques and visualization tools like Power BI, he crafts compelling narratives using data.

Prior to his current position, Srinivasan worked at Nielsen as a Senior Research Executive under the Consumer Neuroscience Division, engaging with a major alcoholic beverages firm. As a Marketing Associate at NxtGen Datacenter & Cloud Technologies Pvt Ltd, he managed marketing activities in multiple regions, combining offline and online strategies to create impactful case studies and marketing collateral. His diverse professional background includes roles at organizations like GreeneStep Technologies, Goal.com, Infosys, 9th Chord Music Academy, and ITBTNT Computers, enriching his skills and adaptability for handling varied business scenarios.

Srinivasan Mohan's expertise spans from market analytics, project management, client relations, and digital strategy development to team leadership, communication, and presentation skills, making him a versatile professional well-equipped to excel in dynamic business environments.