Shuvadip Banerjee

Shuvadip Banerjee is the Chief Digital Marketing Officer (CDMO) at ITC Limited, a prominent Indian conglomerate.1 With a career spanning over two decades, Banerjee has established himself as a leader in digital marketing, consumer insights, and analytics.

Career Highlights

Banerjee's professional journey at ITC Limited has been marked by significant growth and achievements:

• Current Role: Chief Digital Officer (CDO) since January 20221
• Previous Positions at ITC:
  • VP Marketing Services (September 2017 - January 2022)
  • Divisional Manager Marketing Services (Non Media) (July 2015 - September 2017)
  • Divisional Manager Consumer Insights & Analytics (2007 - July 2015)

Before joining ITC, Banerjee held positions at Kantar AMRB as a Sr Project Director and at Kantar IMRB as a Project Director.1

Expertise and Contributions

Shuvadip Banerjee has been instrumental in:

• Evolving consumer insights, strategy, media, and customer care
• Initiating data and analytics functions
• Evangelizing digital media within ITC
• Creating new practices such as Marketing Command Centre and Customer Data Hub
• Improving efficiencies in trademark management, consumer activation, and sales operations1

Educational Background

Banerjee's educational qualifications include:

• MBA in Marketing from Indian Institute of Social Welfare and Business Management (2000-2002)
• BE in Mechanical Engineering from Marathwada Institute of Technology Engineering College (1994-1998)
• Schooling at St. Xavier's School Durgapur (1981-1992)1

Digital Leadership

As the Chief Digital Marketing Officer, Banerjee plays a crucial role in driving ITC's digital initiatives. He has emphasized that digital will be at the cutting edge of ITC's operations, indicating the company's focus on leveraging technology for growth and innovation.2

Shuvadip Banerjee's LinkedIn profile (username: shuvadip-banerjee-1667725) showcases his professional journey and provides insights into his thought leadership in the digital marketing space.