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Sonia Misak
President @ The Behavioural Architects | Marketing, Strategy, Global Research
Sonia Misak is the President of The Behavioural Architects (TBA), a firm specializing in behavioral science and insights. She has held this position since April 2019, when she was appointed to lead the New York office of TBA. Prior to her current role, Misak founded The Global Citizens and served as a Global Client Partner at Hall & Partners from 2010 to 2013.345
At TBA, Misak oversees a team of strategists and researchers, focusing on applying behavioral economics to deliver actionable insights for clients. Her leadership has been instrumental in establishing TBA's presence in the U.S. market, where the agency has garnered recognition for its innovative approach to understanding consumer behavior.124
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Brooklyn, New York, United States
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People also viewed
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See who you know in common with Sonia