Barbara Fasolo

Associate Professor in Behavioural Science and Head at LSE Behavioural Lab

Barbara Fasolo is an accomplished academic and expert in behavioral science. Here are the key details about her:

Professional Role and Expertise

Barbara Fasolo is an Associate Professor of Behavioural Science in the Department of Management at the London School of Economics and Political Science (LSE).1 2 She currently serves as the Head of the LSE Behavioural Lab for Teaching and Research.2 3

Her areas of expertise include:

Behavioral decision science
Digital nudging
Choice architecture
Improving decision-making processes

Her motto is "Making big decisions better".2

Academic Background

Dr. Fasolo has an interdisciplinary and cross-cultural educational background:

BSc in Economics (with Distinction) from Bocconi University, Italy
MSc in Decision Sciences (with Distinction) from LSE, UK
PhD in Experimental Psychology from the University of Colorado at Boulder, USA2

Professional Experience

In addition to her current roles at LSE, Barbara Fasolo has held several notable positions:

Visiting Professor at IESE Business School (2012/13, Barcelona)
Expert-in-Secondment for the European Medicines Agency (2009-12, London)
Post-Doctoral Fellow at the Max Planck Institute of Human Development (2002-04, Berlin)2

She has also served on the UK Department of Health Behavioural Insights Expert Advisory Panel and the Local Governance Association (Behavioural Programme).2

Research and Publications

Barbara Fasolo's research has been published in over 50 outlets, including:

Leading academic journals such as Nature, PNAS, and the Annual Review of Psychology
Books and invited chapters
Media outlets like The Harvard Business Review2

Her work focuses on choices faced by patients, consumers, and professionals in both public and private sectors.2