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Nikki Dahlgren
Executive Director and Head of Behavioural Science
Nikki Dahlgren is the Executive Director at The Lab Insight & Strategy, based in the Greater Sydney Area. She has a strong background in behavioral consulting and strategy, having previously held positions at notable firms such as GfK and The Behavioural Architects. Her expertise encompasses brand strategy, qualitative research, and insights, with a focus on behavioral economics.
Dahlgren's academic background includes studies in psychology at both Stockholm University and the University of Queensland. With over a decade of experience in the industry, she has developed a robust skill set that contributes to her role in leading The Lab's Behavioral Consulting division.13
In her current position, she plays a pivotal role in expanding The Lab's capabilities across various sectors, enhancing their strategic offerings in Australia.12
