Sofia Herédia is a seasoned professional with over 15 years of experience specializing in business models and growth strategies, focusing on digital transformation and innovative digital assets.

Currently serving as the Head of Strategy and Business Development at Innovagency, S.A., a leading digital agency in Portugal, Sofia has collaborated with prominent Portuguese and international brands to create digital value propositions.

Her expertise spans various sectors such as Media, Telecommunication, Retail, FMCG, Banking, and Insurance, with in-depth knowledge in digital strategy, consumer behavior, market trends, and business models.

Sofia's key competencies include Digital Transformation, Consumer & Market insights, Strategy & Business Model design, and Digital Marketing strategy development and execution.

She holds a diverse educational background, including a Licentiate degree in Economics from Katholieke Universiteit Leuven, Executive Education in Digital Marketing Strategy from Columbia Business School, and a Master's degree in Marketing/Marketing Management from Católica Lisbon School of Business and Economics.

Throughout her career, Sofia has held various roles such as Chief Strategist and Business Development at Innovagency, Consumer Research Coordination at C - The Consumer Intelligence Lab, Partner and Head of Consulting at Return on Ideas, and Project Manager in Digital Strategy Consulting.

Her previous experiences also include positions as a Consultant, Fixed Income Fund Manager, and Analyst at respected organizations. Sofia's professional journey showcases her dedication to driving digital innovation and strategic growth in the business landscape.