Sofia Hristova

Sofia Hristova is currently the Head of GCOO Office at Generali, a major international insurance company. Based on the information provided:

Sofia Hristova holds a senior leadership position at Generali as the Head of GCOO (Group Chief Operating Officer) Office. This suggests she plays an important role in overseeing operational functions and initiatives at the group level within Generali.

Previously, she served as the Group Head of Digital Channels at Generali.1 In this role, she was involved in the company's digital transformation efforts, particularly related to customer relationship management (CRM) and digital tools. Specifically:

• She worked on implementing CRM systems and digital tools to improve customer and employee experiences.1
• She focused on increasing customer value through Generali's "Lifetime Partner" advisory model.1
• She aimed to transform customer and agent journeys, expand touchpoints, and improve transparency and interactions.1

Sofia Hristova appears to be an experienced executive with expertise in digital strategy, operations, and customer experience within the insurance industry. Her career progression at Generali indicates she has taken on increasing responsibilities in driving the company's digital and operational initiatives.

Her LinkedIn profile can be found at: linkedin.com/in/sofia-hristova-b1810024