Sofia Andrianakou is a seasoned partnerships leader with extensive experience in building and managing strategic alliances across various industries. She is currently the lead partnerships director for Facebook Business Messaging and Instagram platforms, where she spearheads initiatives to drive growth and innovation through collaborations with external partners. Prior to joining Facebook, Sofia worked at LinkedIn as the Director of Business Development, where she led consumer product and strategic partnerships, and drove new product integrations across Profile, Messaging, Growth, and more.

Sofia's background also includes roles at Google, where she was responsible for go-to-market strategy, partner outreach, and partner adoption of new APIs and structured data integrations built on core consumer products like Search, Maps, Chrome, and more. She has also worked at ZL Technologies and WisdomTree Asset Management, and co-founded Bubbles Apparel & Footwear.

With a B.Sc in Economics, Finance, Management from the Wharton School at the University of Pennsylvania, and an SAPM Certificate in Advanced Project Management from Stanford University, Sofia has received comprehensive training in business and project management. She also completed the Retention & Engagement Series at Reforge, which provides expertise on developing and executing successful retention and user engagement strategies.

Sofia's experience and expertise lie in partnership management, business development, go-to-market strategy, product integrations, project management, and retention and engagement. Her interests include technology and innovation, strategic alliances, marketing and branding, and user experience.