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Ben Fisher
Founder of Rodeo, Fractional Growth CTO, and Shopify Expert
Ben Fisher is the Co-founder and CEO of Rodeo, a subscription platform designed for challenger consumer packaged goods (CPG) brands. He has a strong background in e-commerce and technology, having previously co-founded CartHook, a platform that optimized checkout processes for direct-to-consumer (DTC) brands on Shopify. CartHook was known for its innovative one-page checkout and post-purchase upsell features, which significantly increased revenue for its users and was acquired in 2022.12
Fisher's entrepreneurial journey began early, selling strawberries door-to-door in Maine. He later leveraged his earnings to learn computer programming, which laid the foundation for his career in tech and e-commerce. At Rodeo, he focuses on helping brands maximize customer retention and lifetime value (LTV) through subscription models, particularly for eight-figure DTC brands.123
In addition to his role at Rodeo, Fisher has worked with various companies and clients, including Disney and Volkswagen, and has been involved in multiple startups throughout his career, showcasing his expertise in subscription e-commerce and digital marketing strategies.23
