Galen King

Galen King is an experienced professional in the e-commerce and web design industry. He is the Principal of Lucid, a solo practice that he founded in 2000 in Christchurch, New Zealand.23 With over two decades of experience, Galen specializes in helping direct-to-consumer brands launch and grow their businesses on the Shopify Plus platform.2

Professional Background

Galen describes himself as a fractional e-commerce director for brands with revenues between $0-5M, focusing on helping them grow rapidly while maintaining agility on Shopify Plus.1 He has a strong background in design and considers himself a designer and design thinker at heart.4

Expertise and Services

As a Shopify Plus expert, Galen offers the following services:

• Designing and building functional Shopify stores
• Providing strategic direction for e-commerce businesses
• Helping brands leverage core e-commerce fundamentals
• Assisting with marketing and storytelling to capture audience attention

Career Evolution

Galen's career has evolved significantly over the years:

• He started Lucid in 2000 and hired his first team member in 2006.3
• After nearly 23 years in the industry, he has returned to working directly with clients.1
• He now operates as a solo practitioner, focusing on leveraging his extensive experience to help founder-led brands.5

Galen emphasizes the importance of storytelling, building connections, and engaging on a human level in business success.1 He also reflects on the challenges of standing out in an increasingly competitive field and the need to adapt to changing market dynamics.4