Nirav Sheth

Nirav Sheth is the CEO and Founder of Anatta, a company that provides turnkey digital product teams for eCommerce brands with revenues between $25 million to $500 million.13 Here's a comprehensive overview of Nirav Sheth's professional background and achievements:

Professional Experience

Nirav Sheth founded Anatta in July 2009 and has been serving as its CEO since then.3 Prior to Anatta, he had significant experience in technology leadership roles:

• Chief Technology Officer at Athletic Greens (October 2017 - January 2021)
• Chief Technology Officer at Rothy's (October 2015 - January 2020)
• Chief Technology Officer at WeWork (May 2012 - April 2014)
• CTO and Owner of Dharmaboost (May 2005 - June 2009)

Education and Background

Nirav received his engineering degree from George Washington University in 2006.4 His entrepreneurial journey began in 2008, which eventually led to the founding of Anatta.3

Anatta's Focus and Clientele

Under Nirav's leadership, Anatta has become a premier eCommerce partner for fast-growing direct-to-consumer (DTC) brands.1 The company specializes in:

• UX design
• Research
• Optimization
• Tech development

Anatta's client list includes well-known brands such as Athletic Greens, Rothy's, True Botanicals, Dollar Shave Club, and M.Gemi.1

Business Philosophy

Nirav's approach to business is characterized by:

1. Focus on partnerships: He believes in aligning Anatta's goals with those of their clients, creating strong, trust-based relationships.2

2. Dedicated teams: Anatta provides full teams to clients rather than fractional staff, ensuring better focus and results.1

3. Transparency: Nirav emphasizes complete transparency in Anatta's work processes.1

4. Niche specialization: He advocates for focusing on a specific niche (eCommerce in Anatta's case) to drive growth and expertise.2

5. Long-term client relationships: Anatta aims for an average client tenure of more than 3 years.2

Nirav Sheth is recognized as a D2C thought leader who has played significant roles in the growth of various eCommerce brands, contributing his expertise in digital transformation and technology development.3