Siyan Chen

Siyan Chen is a highly effective analyst with 9+ years of extensive analytics and modeling experience. He specializes in driving impactful marketing initiatives and profitable growth through web analytics, database analysis, and marketing research.

With 7+ years of hands-on web analytical experience using tools like Adobe Analytics, Discover, and Google Analytics, Siyan excels in web optimization and AB testing for sites. He also has 5+ years of experience in eCommerce environments, focusing on performance ROI and LTV analysis for digital marketing acquisition activities.

Siyan Chen is a hands-on team player with excellent communication skills, promoting collaboration and information sharing across business units and with external partners. His background includes 3+ years of cross-functional project management experience.

Siyan holds a Master of Science and Bachelor of Art in Retailing, Communication Science and Arts, Advertising from Michigan State University. He also has a Bachelor of Art in Advertising from Zhejiang Gongshang University.

Formerly holding positions such as Manager, Digital Analytics at The Walt Disney Company, Sr Analytics Manager at Yummly, Data & Insight Manager at Hero Digital, LLC, Siyan has a rich professional background. He also served as a Senior Web Analyst at The TJX Companies, Inc., Rosetta Stone, and Digital Marketing Analyst at Gannett. Additionally, Siyan worked as a Business/Research Analyst at Les Johnson & Associates and a Research Assistant for Retailing Projects at Michigan State University.