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John Skjolden
Digital Analyst at Tryg Forsikring
John Skjolden is a 48-year-old Danish digital automation marketeer and web analyst based in Copenhagen. He has a proven track record in online optimization, specializing in activating digital marketing solutions and online analytics. John has extensive experience in web analytics, KPI implementation, marketing automation, optimization, multivariate & A/B testing, and digital marketing analytics. He is skilled in providing actionable insights, working with tools like Adobe Analytics, and translating business goals into KPI data sets. With a background in English & History, John has held positions such as Digital Analyst at Tryg, Digital Analytics Manager at PANDORA, Senior Web Analyst at Telenor Ebusiness, and various roles at De Gule Sider A/S and TNS Gallup.