Eshwarya Pathak

Eshwarya Pathak is a seasoned professional with over 7 years of experience in Web analytics and Voice of Customer analytics.

Her expertise lies in Digital Marketing Consulting, Personalization, Optimization, A/B Testing, MVT, Automated Personalization, and Adobe Analytics Implementation strategy.

She specializes in e-commerce Cart-Order funnel optimization, Campaigns reporting and optimization, and providing technical specifications for macro and micro conversion.

Eshwarya is skilled in conducting ad-hoc and deep dive analysis using data from various tools, managing teams and clients, and training in Analytics and Personalization.

She is proficient in tools like Adobe Analytics, Adobe Target, Adobe Audience Manager, Google Analytics, MS Excel for Dashboards, Machine Learning, and Python.

Eshwarya holds a PGDM in Marketing/Operations from Institute of Management Technology, Ghaziabad, and a B.Tech. Hons. in Mechanical Engineering from Aligarh Muslim University.

Currently, she serves as the Manager - Data Analytics at Publicis Sapient and has previously worked at Adobe, eClerx, and Accenture Services Pvt. Ltd.

For any analytics-related discussion, Eshwarya Pathak can be contacted at eshwaryapathak@gmail.com.