Shu Hung

Shu Hung is the Global Chief Creative Officer at AKQA, a role she assumed in early 2023. With a robust background in creative direction and design, she has worked with several high-profile brands, including Nike, UNIQLO, and Everlane. Her career is marked by a commitment to blending business acumen with cultural insights to create impactful products and experiences.

Background and Career Highlights

• Early Life: Shu was born in Quanzhou, Fujian, China, and later moved to Hong Kong before settling in Seattle at the age of three. She currently divides her time between New York City and Los Angeles.1
• Professional Experience:
  • Nike: Worked on marketing and digital strategies for Nike Women and Nike Sportswear.
  • UNIQLO: Served as the Global Creative Director.
  • Everlane: Led the creative team, where she notably launched the "100% MY BODY" t-shirt campaign to support reproductive rights, generating over $30,000 for the ACLU.1
• Entrepreneurial Ventures: Founded "Table of Contents," a retail platform that emphasizes avant-garde aesthetics.1

Creative Philosophy

Shu emphasizes the importance of building diverse teams and staying connected to significant social issues. Her creative process is driven by collaboration and an understanding of cultural narratives, which she believes are essential for meaningful design.1

In summary, Shu Hung's leadership at AKQA reflects her extensive experience in creative roles across various industries, her dedication to social causes, and her innovative approach to design.