Liz Weldon

Liz Weldon is the Vice President of Global Women's Brand Management at Nike. She plays a key role in shaping Nike's strategy and initiatives focused on women's products and brand experiences.

Career at Nike

Weldon has held various leadership positions at Nike, including:

• VP Global Women's Brand Management (current role)
• Previously worked on collaboration projects with creative industry leaders like Virgil Abloh, Sacai, Simon Jacquemus, and Billie Eilish2

Key Initiatives

Under Weldon's leadership, Nike Women has been focusing on several important areas:

1. Increased Investment: Nike has doubled its investments in women's innovations since the last World Cup.1

2. Inclusivity and Representation: Weldon emphasizes the importance of making women feel seen and reflecting global shifts in the brand's approach.1

3. Product Innovation: Working on developing products that cater to women's specific needs, such as leak protection period shorts.2

4. Holistic Approach: Expanding the definition of sport to include overall well-being, fitness, and lifestyle.2

5. Nike Well Collective: Launched this initiative to offer resources for personal fitness journeys.3

Philosophy and Approach

Weldon's approach to her role includes:

• Listening to Women: She spent time hearing directly from women about what was missing in sportswear for them.1
• Championing Women's Voices: Using Nike's platform to amplify and accelerate progress for women.1
• Inclusive Design: Focusing on fit and inclusivity in sizing to serve women of all shapes, sizes, and journeys.1

Weldon is based in Lake Oswego, Oregon4, and her educational background includes attending Rutgers University–New Brunswick.5