Drieke Leenknegt

Drieke Leenknegt is an experienced marketing executive with a strong background in the footwear and apparel industry. Here's a profile of her career and recent developments:

Career Highlights

Timberland: Leenknegt served as the Vice President of Global Marketing and Chief Marketing Officer at Timberland, a VF Corporation brand.3 4 In this role, she led Timberland's global brand marketing efforts to elevate the brand's creative vision.3

Nike: Prior to her position at Timberland, Leenknegt worked at Nike in various marketing roles across Europe, China, and the United States. Her positions at Nike included global VP of influencer marketing and collaborations.1

Strategic Advisory: Between her time at Nike and Timberland, Leenknegt ran her own strategic advisory firm.2

Recent Career Move

As of July 5, 2023, Drieke Leenknegt has taken on a new role as the Global Chief Marketing Officer at Vans, another VF Corporation brand.1 2 In this position, she will:

Lead Vans' global marketing and creative teams
Strengthen and deepen the brand's connectivity with consumers
Drive brand affinity and relevance
Elevate Vans' creative vision
Oversee consumer engagement and experience across retail, brand, and digital channels
Contribute to the brand's sustainable, long-term growth2

Industry Perspective

Leenknegt brings a unique perspective to her new role at Vans, having experience with the brand as a consumer, competitor, and colleague within the VF Corporation family.1 2 Her appointment comes at a crucial time for Vans, as the brand seeks to revitalize its performance and drive growth.2

Drieke Leenknegt's extensive experience in the footwear industry and her track record in global marketing make her a significant addition to the Vans team as they work to strengthen their brand position and connect with consumers worldwide.