Shannon Smith

Shannon Smith is an accomplished marketing and revenue operations professional with an extensive background in the retail and financial industries. With a Bachelor's degree in Business Administration from the University of Texas at Austin and a Master of Business Administration from Northwestern University - Kellogg School of Management, Smith has leveraged her education to thrive at companies such as OnDeck, J.Crew, Vinfolio, Sephora, and Williams-Sonoma.

At OnDeck, Smith serves as Senior Vice President of Marketing and Revenue Operations, leading the team responsible for driving customer engagement and revenue growth through the use of data-driven insights, direct marketing, and sales enablement. Prior to joining OnDeck, she held executive roles as Vice President of Customer Marketing, Sales Enablement and Marketing Operations, and VP of Loyalty and Retention Marketing at J.Crew. She has also been CMO at Vinfolio and Global Director of Retention Marketing at Sephora.

Smith's marketing expertise and dynamic leadership style have earned her a reputation as a highly valued member of the organizations she has worked for. Committed to delivering results-driven solutions, Smith's skills have proven highly effective at enhancing the customer experience and driving loyalty and retention. She has also shown exceptional abilities in leveraging data to develop effective marketing strategies and grow businesses.