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Shannon Knapp
President & Chief Executive Officer at The Leading Hotels of the World
Shannon Knapp is the President & Chief Executive Officer at The Leading Hotels of the World, a luxury hospitality organization.1 She has an extensive background in the travel and hospitality industry, with significant experience in marketing, customer experience, and leadership roles.
Career Highlights
The Leading Hotels of the World: Shannon Knapp has been with The Leading Hotels of the World since August 2013, where she initially joined as Senior Vice President & Chief Marketing Officer.1 In this role, she:
- Oversaw global consumer acquisition, engagement, and loyalty marketing
- Created and launched a breakthrough brand strategy that significantly increased brand awareness and consideration
- Built a marketing analytics and customer insights team, resulting in a 90% increase in marketing efficiency and over $50 million in incremental revenue
- Led customer experience transformation initiatives
American Express: Prior to her current position, Knapp held several leadership roles at American Express:
- Vice President Marketing, American Express Travel & Lifestyle Services (March 2013 - August 2013)
- Vice President, Membership Rewards Marketing (June 2010 - March 2013)
- Director, Premium Cardmember Travel Marketing (August 2007 - June 2010)
During her time at American Express, she was responsible for various initiatives, including:
- Transforming marketing approaches to accelerate lead generation
- Developing customer relationship management strategies
- Leading the transformation of Membership Rewards marketing and customer engagement strategies
- Managing strategic partnerships with luxury travel partners
Education and Location
Shannon Knapp is based in Brooklyn, New York, United States.1 While her LinkedIn profile doesn't explicitly mention her educational background, it's worth noting that she has held high-level positions in major companies, indicating a strong professional background in marketing and hospitality.
Shannon Knapp's career trajectory demonstrates her expertise in luxury hospitality, marketing strategy, and customer experience, which has likely contributed to her current role as President & Chief Executive Officer at The Leading Hotels of the World.
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