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Shannon Danzy
Brand Strategy & Market Research | Advocate for inclusivity in research | Speaker
Professional Background
Shannon Danzy is a dynamic and innovative professional in the realm of brand strategy and qualitative research, known for her deep commitment to fostering inclusivity and diversity within the insights community. With a rich career spanning various prestigious organizations, Shannon has cultivated a wealth of experience, empowering numerous brands and organizations to tackle complex challenges through strategic thinking, creative research methodologies, and ideation. She displays an impressive ability to spark curiosity and joy among teams while navigating the depth of their branding needs.
Her journey began at FCB Global, where she honed her skills in account planning and strategy. Shannon's thirst for knowledge and her diligence in the field led her to serve as an Account Executive and later as an Assistant Account Executive, where she imprinted her unique perspective on the projects she managed.
In subsequent years, Shannon took on significant roles that molded the landscape of research and strategy across different agencies, including MediaCom and the Partnership for a Drug-Free America. At MediaCom, where she served as Insights Director and Cultural Advisor, Shannon was instrumental in shaping cultural insights that drive brand narratives. Her time at the Partnership for a Drug-Free America was equally impactful, where she progressed through various positions, ultimately leading teams in strategic planning and research.
Later, Shannon's entrepreneurial spirit led her to establish her own consultancy focused on brand strategy and research, which allowed her to combine her passion for qualitative insights with strategic consultative services. This endeavor paved the way to RALLY, a social impact agency where Shannon took on the role of Director of Research & Strategy, driving forward-thinking initiatives that help organizations address societal challenges through well-grounded research.
Currently, Shannon serves as Senior Director of Research Strategy at the Insights Association (IA), a prominent professional association that champions best practices, legislative advocacy, education, and certification in the insights and data analytics community. Here, your support for members and the community promotes inclusive research practices, thanks in part to her leadership in the IDEA (Inclusion, Diversity, Equity & Access) Council.
Education and Achievements
Shannon Danzy earned her Bachelor of Arts degree in English from Dartmouth College, a foundation that has undoubtedly bolstered her skills in communication, research, and analytical thinking. Her time at this esteemed institution instilled in her a passion for storytelling and a critical understanding of narrative construction, crucial elements in the world of insights and strategy.
Shannon's achievements extend beyond her academic background and into her active participation in various industry organizations. She has made tremendous strides in promoting inclusiveness within the qualitative research field through her leadership roles. As the former chair of the QRCA’s Inclusive Culture Committee, she has aroused awareness around representation in qualitative research practices. Additionally, her initiatives within the Young Professionals Committee at QRCA have reinforced the importance of nurturing the next generation of industry leaders.
Shannon’s commitment to advocacy is further reflected in her involvement as a founding member of the IA's IDEA Council, focusing on enhancing diversity and equity within the insights sector. Her contributions not only elevate her narrative but also help shape a more inclusive future for professionals in the research industry.
Through various speaking engagements and workshops, Shannon passionately addresses the importance of representation in research, ensuring that the historical stories of marginalized communities receive the attention they richly deserve.
Notable Achievements
- Founder and Chair of the QRCA’s Inclusive Culture Committee: Shannon created this committee to confront the representation challenges faced by individuals in the insights field, advocating for a reformed and inclusive perspective in research practices.
- Founder and Chair of the QRCA's Young Professionals Committee: This initiative serves to mentor and uplift young professionals entering the qualitative research field, fostering a community of growth and leadership.
- Speaker and Advocate of Inclusivity in Insights: Shannon is a sought-after speaker on topics surrounding diversity and representation in qualitative research, gaining recognition for her engaging approach to challenging conventions in the field.
- Former Senior Director, Research Strategy at the Insights Association: In this role, she cultivated the necessary support mechanisms within the insights community, leveraging her rich experiences to promote best practices and advocacy initiatives.
- Director, Research & Strategy at RALLY: Shannon led efforts for diverse research and strategy initiatives that prioritized social impact and community-driven goals.
Shannon Danzy embodies the spirit of breaking barriers within the research industry with her passionate approach to inclusivity. Her reputation as a thought leader focusing on diversity, qualitative research, and brand strategy continues to draw admiration and respect from peers and aspiring professionals alike. Balancing her analytical mind with creativity and a passion for inclusivity, Shannon is a transformative figure shaping today’s insights research landscape.
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Clay takes privacy seriously. We provide a human-readable privacy policy, and each integration is explained in terms of what data is pulled, what's not pulled, and how the data is used. Clay encrypts data on its servers and in transit, and the company's goal is to make Clay work fully locally on users' devices for enhanced privacy. Clay is also SOC 2 Type 2 certified.
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Yes, Clay offers extensive integration capabilities. Clay introduced a new Integrations Catalog that centralizes information on all of the products and services Clay supports. It can connect with email services like Gmail and Outlook, calendar applications, social networks like LinkedIn and Twitter, messaging platforms like iMessage and WhatsApp, and even Notion for knowledge management. Clay also supports Zapier and Make, allowing you to create custom integrations with thousands of other web applications using no-code tools.
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Clay offers many advantages over other personal CRMs. Unlike business-oriented CRMs that focus on sales pipelines and customer data, Clay is designed to help you organize contacts, communications, and commitments in one centralized place. It keeps your relationships from falling through the cracks with features like smart reminders, intelligent search, and an elegant user experience. Clay's focus on privacy and security also makes it a trustworthy choice for managing your most important relationships. Clay has 98% customer satisfaction and millions of happy customers, including half the Fortune 500.
Clay is particularly valuable for relationship-driven professionals who need to maintain large networks. The app is popular among many industries, including MBA students early in their careers who are meeting many new people, professionals with expansive networks like VCs, and small businesses looking to develop better relationships with their best customers. Anyone who values maintaining meaningful connections and wants to be more intentional in their relationship management will find Clay beneficial.
Clay offers competitive pricing in the personal CRM market. Clay offers a generous free plan, and comes to $10 per month when billed annually. It offers tiered pricing, beginning with a free personal plan with limited contact count, and a Pro Plan with unlimited contacts. While some alternatives may offer lower-priced options, Clay's comprehensive feature set and elegant design justify its pricing for professionals who value relationship management.
Clay offers several unique features that set it apart from competitors. Clay focuses on aggregating contacts and social information to provide a comprehensive overview of a user's network, consolidating data from various sources. Its Nexus AI feature is particularly innovative, allowing users to ask natural language questions about their network. Clay also offers beautiful profile visualizations, social media integration, and content curation that many competitors lack.
Yes. Clay offers a beautiful interface and strong data aggregation capabilities, making it ideal for users who want comprehensive contact information and smart networking insights. Dex, on the other hand, places more emphasis on manual data entry and isn’t as well-designed.
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