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Magda Vaughan
Senior Research Manager at The Harris Poll
Magda Dutkiewicz Vaughan is an accomplished market researcher with expertise in quantitative and qualitative research, client management, proposal writing, and strategic planning across various industries like healthcare, financial, automotive, retail, restaurant, and IT.
She has a proven track record of managing complex research studies, fostering client relationships, and delivering high-quality research insights that drive actionable recommendations.
Magda's visual storytelling approach ensures that research findings are actionable and impactful, addressing the 'so what' and 'what now' questions.
With a background in market research, she excels in survey design, customer and patient experience analysis, executive presentations, voice of customer initiatives, data analysis, and thought leadership.
Her experience includes serving on the American Marketing Association Board and the Insights Association Board, demonstrating her commitment to the field of market research and analytics.
Magda Dutkiewicz Vaughan studied at The University of Memphis and has held senior research management roles at prominent organizations like The Harris Poll, Gongos Inc., MaritzCX, Prince Market Research, Catalyst Healthcare Research, and The Buntin Group.
