Kristi Turnbull

Kristi Turnbull, a distinguished market research expert and founder of Canada Market Research, has an illustrious career in the industry with a wide range of experience in consumer insights, qualitative research, and project management. Before starting her own venture, Kristi served as Vice President and Director of Qualitative Operations at Consumer Vision, where she successfully executed research projects with precision and excellence. She initiated and led multiple projects and provided insights regarding brand strategy, market segmentation, and new product development. Kristi earned her degree from Humber College, University of Toronto, honing her skills and knowledge in research methodology and data analysis. Her competency in designing and implementing market research projects has enabled her clients to gain superior visibility into customers' needs and behavior.