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Serena Tonus
Design Director & Service Designer | Educator | Innovation | Business Design | Future studies | Startups | Crypto enthusiast | User research nerd | Prompt designer | AI | Social & Sustainability |
Serena Tonus is an expert interdisciplinary team manager and coach with a strong background in design management, service design, product design, and qualitative field research. She's a graduate of several esteemed institutions, including Konstfack University, Akademie der Bildenden Kuenste Stuttgart, and Politecnico di Milano, where she received a Master's in European Design and Product Service System Design. Serena has honed her skills over the years, and she's been fortunate enough to work for several reputable organizations, including Sketchin, THE DNA, Sambonet, and Marzotto Group Spa, to name a few. She's a seasoned design director and service designer who is well-versed in user-centered and design thinking processes.
Serena's education and experience have equipped her with the ability to identify and translate qualitative and quantitative research data into actionable insights. She's skilled in facilitating co-creation sessions with clients and conducting qualitative field research. Her passion for developing service models for different domains has also made her well-versed in organizing and conducting workshops. Serena's skill set, education, and experience demonstrate that she's an accomplished service designer, product designer, and design manager.