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Sébastien Gendreau
Head of Product at Agorapulse
Professional Background
Sébastien Gendreau is a seasoned professional in the world of product management and digital marketing, currently holding the esteemed position of Head of Product at Agorapulse. At Agorapulse, a leading Social Media Management platform, he leads an agile team comprising six squads consisting of four product managers, four designers, two quality assurance professionals, and one product marketing specialist. His expertise lies in optimizing product features and ensuring user-centric design, positioning Agorapulse as a choice platform in an ever-evolving digital landscape.
Prior to becoming Head of Product, Sébastien served as a Product Manager at Agorapulse, where he was instrumental in shaping the product's strategy and execution, focusing on delivering value to users through effective feature development. His journey in the tech industry began with vital roles across various sectors, including experience as Responsable Web Marketing & Social Media at Agorapulse, where he applied his knowledge in customer relationship management (CRM) and social media analytics to enhance brand engagement and visibility.
His diverse background includes positions such as Assistant Brand Manager at Bisquit Dubouché Cognac, where he played a pivotal role in packaging development and web expansion. His skills were further honed as an Assistant Marketing Manager at ETC International College, focusing on website redesign and event management, which allowed him to cultivate a comprehensive understanding of marketing strategies. Sébastien’s experience at OUAT Entertainment as an Assistant Chef de Projet enhanced his project management skills, overseeing high-profile projects such as Totally Spies, Martin Mystère, and Scooby-Doo.
In addition, Sébastien has significant experience in the media sector, having served as Marketing Manager at VillagesTV, where he conducted qualitative research and developed brand recognition, showcasing his ability to blend creative and analytical marketing strategies. He also began his career as an Assistant Client Manager at HSBC, where he gained insights into sales and client management, establishing a foundation for his professional journey.
Education and Achievements
Sébastien Gendreau's academic background lays a robust foundation for his professional endeavors. He studied DUT Gestion des Entreprises et Administrations, specializing in Management and Marketing, at IUT Poitiers, where he acquired essential business management skills. Following this, he pursued a Master's degree in Marketing with a specialization in Design and Packaging at IAE France - Ecoles Universitaires de Management, an achievement that equipped him with crucial expertise in product design and marketing strategies.
He also holds a Master 1 in Marketing Communication from the Institut d'Administration des Entreprises, further deepening his knowledge and competencies in the marketing sphere. Furthermore, he achieved a Bachelor's degree in Sciences de Gestion, Management, and Marketing at IAE France, affirming his solid grasp of both the theoretical and practical facets of business and marketing.
In addition to his formal education, Sébastien has continually updated his skills, focusing on the optimization of social media usage across platforms such as Twitter and Facebook. This commitment to professional development reflects his understanding of the dynamic nature of the digital marketplace, ensuring he remains at the forefront of industry trends and innovations.
Skills and Specialties
Sébastien's skill set encompasses a wide range of proficiencies tailored to the demands of the modern marketing and product management landscape. With a specialty in CRM and an analytical vision focused on the impact of social media and digital platforms, he provides actionable insights to strengthen brands and enhance customer experiences. His knowledge of specific software, including databases and CRM applications, combined with fundamental coding skills in HTML and CSS, allows him to work effectively across various digital platforms and collaborate closely with developers and designers.
Through his diverse experiences, Sébastien has cultivated a unique ability to adapt marketing strategies, ensuring they align with users' expectations and market demands. His innate understanding of project management contributes to his effectiveness as a leader, making him well-equipped to oversee multiple product teams and foster a productive, innovative environment.
Achievements
Sébastien's career is marked by a series of impressive accomplishments that underscore his expertise and commitment to excellence. His tenure at Agorapulse has seen the successful launch of various product features that significantly enhance user experience. As he transitioned from Product Manager to Head of Product, he brought valuable insights derived from hands-on experiences with customer feedback and data analysis, contributing to the product’s continuous improvement and market relevance.
Throughout his career, Sébastien’s contributions to projects like the brand development of Bisquit Dubouché Cognac highlight his ability to blend creativity with market demands—ensuring products not only meet aesthetic standards but also resonate with target audiences. His efforts in project management at OUAT Entertainment demonstrate his capacity to lead teams in the successful delivery of media content, solidifying his reputation as a reliable project leader.
Moreover, Sébastien’s innovative approach to digital marketing at VillagesTV and his role in enhancing online engagement at AgoraPulse illustrate his deep understanding of brand strategy and customer engagement. His capacity to analyze data and implement marketing strategies positions him as a forward-thinking professional whose skills will remain invaluable in the fast-paced world of technology and digital marketing.