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Sébastien Simard
Director of Product Management
Professional Background
Sébastien Simard is a dedicated and innovative professional with a passion for building impactful products and crafting effective business and marketing strategies. He has accumulated a wealth of experience throughout his career, collaborating with a variety of brands across numerous industries. This exposure has provided him with the opportunity to delve into diverse aspects of business strategy, brand planning, and digital marketing, positioning him as a thought leader in the post-digital age.
Sébastien holds the esteemed position of Director of Product Management at Octave Group, where he leads a talented team and oversees the development and implementation of strategic initiatives. His previous role as Senior Product Manager also at Octave Group saw him refine his skills in managing products that resonate with users, ensuring that they not only meet but exceed expectations.
Prior to joining Octave Group, Sébastien was a Senior Strategic Planner at Nurun, where he played a pivotal role in crafting strategies that align with client objectives and market dynamics. His tenure at CRI agence as Director of Strategy for web marketing and new media allowed him to further enhance his strategic acumen, combining a deep understanding of digital trends with practical marketing expertise.
Sébastien’s commitment to education is evident from his involvement as a lecturer at both UQAM (Université du Québec à Montréal) and Université de Sherbrooke, where he taught graduate courses in e-Commerce Management and MBA programs. This role allowed him to share his extensive knowledge and experience with the next generation of business leaders, inspiring them to think creatively and strategically.
Throughout his career, Sébastien has held strategic positions at various organizations, including serving as Lead Strategist and Head of Web Development at Bravad, where he was instrumental in driving growth and fostering digital innovation.
Education and Achievements
Sébastien has a strong educational background that complements his professional experience. He earned his Master of Science (M.Sc.) in E-Commerce Management from Université de Sherbrooke, an endeavor that equipped him with a robust understanding of the digital marketplace and the intricate dynamics of e-commerce. This advanced education underpins his strategic approach to product management and marketing transformation.
Additionally, Sébastien completed a Bachelor’s degree in Business Marketing at Université de Sherbrooke, which laid the foundation for his career in business strategy and marketing. This formal education has equipped him with the essential skills necessary to thrive in an ever-evolving business landscape.
Sébastien's commitment to continuous learning ensures that he stays ahead of industry trends and practices, allowing him to drive innovation and creative solutions.
Achievements
Over the years, Sébastien Simard has achieved significant milestones in his professional journey, demonstrating his ability to lead and innovate. Some of his notable achievements include:
- Developing comprehensive strategic plans that have successfully transformed business processes for various organizations.
- Leading successful marketing transformation initiatives that have enhanced brand visibility and engagement in the digital realm.
- Playing a pivotal role in managing and optimizing digital ecosystems, encompassing governance, paid media, content management, and social media strategies.
- Designing user experiences that prioritize customer satisfaction and drive retention and loyalty.
- Conducting qualitative and quantitative research that has provided valuable insights into consumer behavior, thereby informing product and marketing strategies.
Sébastien's broad skill set, encompassing everything from strategic planning to customer journey management, positions him as a versatile and effective leader in today’s fast-paced business environment. His passion for crafting extraordinary end-to-end experiences is matched only by his commitment to helping brands navigate the complexities of the digital age. Sébastien continues to make significant contributions to the industry as he fosters innovative thinking and develops strategies that resonate with modern consumers.