Rebeca Pop

Rebeca Pop is a seasoned professional in marketing analytics, currently serving as the Senior Director of Marketing Analytics at Omnicom Media Group. Based in Chicago, Illinois, she has a strong background in data analysis and qualitative and quantitative research.

Professional Background

• Current Role: As Senior Director at Omnicom Media Group, Rebeca focuses on leveraging data to inform marketing strategies. She previously held the position of Associate Director of Marketing Science at the same organization from March 2019 to June 2021, where she built and managed an analytics team, developed global Tableau dashboards, and collaborated with various teams to enhance measurement recommendations and performance metrics.

• Founder of Vizlogue: In May 2020, Rebeca founded Vizlogue, a Data Visualization and Storytelling Lab dedicated to helping organizations communicate effectively through data. This initiative reflects her commitment to data storytelling and visualization.

• Teaching: Rebeca is also an instructor at the University of Chicago, where she teaches a course on Data Visualization and Storytelling for business professionals, emphasizing the importance of narrative in data presentation.

Skills and Expertise

Rebeca Pop specializes in data visualization, storytelling with data, and analytics. Her work often involves bridging the gap between technical data insights and non-technical stakeholders, ensuring that data-driven strategies are accessible and actionable. She is recognized for her ability to create engaging narratives from complex data sets, making her a valuable asset in any marketing analytics role.

Overall, Rebeca Pop's extensive experience and dedication to data-driven decision-making position her as a leader in the field of marketing analytics.