Jonathan Mackenzie

Jonathan Mackenzie is the Head of Data Solutions at Publicis Groupe in the Asia Pacific region, a position he has held since April 2023. He was previously the Managing Director of Publicis Media Precision Asia Pacific, where he played a crucial role in enhancing programmatic capabilities and driving digital performance for clients across the region.12

Professional Background

• Experience: Mackenzie has over 20 years in digital advertising. He joined Publicis in June 2016 to establish Publicis Media's programmatic practice, Precision. His leadership has been instrumental in securing significant business wins for major clients like GSK, Singapore Tourism Board, and AB InBev.13
• Previous Roles: Before joining Publicis, he held various positions at Omnicom Media Group, including Head of Digital for Omnicom Media Group Ireland and Head of Programmatic at Accuen in APAC.23

Responsibilities

In his current role, Mackenzie is responsible for developing data-driven products and solutions that facilitate advertising transformation for clients. His work encompasses data orchestration, data science, data activation, measurement, and analytics.13

Personal Life

Based in Singapore, Jonathan Mackenzie is also known for his personal interests, which include coaching touch rugby and riding a Harley Davidson. He is married with three children.3

Mackenzie's extensive experience and leadership in the digital advertising space make him a notable figure within Publicis Groupe and the broader marketing industry.